Established in 1971, Trading Enterprises (part of the Al-Futtaim Group) is the sole Distributor in the United Arab Emirates for Chrysler and Dodge cars and trucks, and the sole Jeep Distributor for Dubai and the Northern Emirates.
Over many successful years, each of the Trading Enterprises brands has evolved and created a strong and successful niche for itself in the local market.
With its engineering heritage, expressive design and exacting agility, the Chrysler range is now one of the most refined and sophisticated vehicle ranges available. Dodge has created a strong image as one of the most unique and innovative vehicle ranges in the world from the all powerful Viper to the go anywhere 4x4 Durango. Today Jeep's rich heritage still guides a brand of rugged 4x4 vehicles that is second to none. Competing in the UAE's automotive marketplace, the company is supported by a network of modern showrooms and State-of-the-art 'After Sales centres' across the UAE.
Trading Enterprises currently employs 700 highly skilled employees of 16 varying nationalities. The summer of 2006 witnessed the opening of flagship Chrysler, Jeep and Dodge showrooms at Dubai Festival City's Automotive Park.